ABS-CBN President Charo Santos-Concio takes on the ice bucket challenge

 
 
ABS-CBN president and chief executive officer Charo Santos-Concio has accepted the ice bucket challenge which aims to raise funds for amyotrophic lateral sclerosis (ALS) research.
 
After being nominated by Gretchen Fullido and Doris Bigornia, the Maalaala Mo Kaya (MMK) host took on ALS ice bucket challenge.

She then nominated Senator Grace Poe, Dr. Aivee Teo and actress Dawn Zulueta.
 

 
Since the campaign started in the US back in July, a galaxy of celebrities and personalities have taken up the cause.
 
While rules vary, the ice bucket challenge generally has participants recording themselves getting poured with ice water on the head. The video is supposed to be published online within 24 hours of being challenged.

Before getting drenched, a participant can tag other people to take up the challenge. Those who refuse to do the dare are expected to donate to the ALS Association in the United States, or any foundation pursuing research on the disease.
 
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