BY PAUL MICHAEL CAMANIA JARAMILLO
Globe Telecom Inc is strengthening its campaign against companies that use unsolicited text advertising as a marketing strategy.
It asked industry regulator National Telecommunications Commission to stop Caritas Health Shield Inc. and its agents – appropriate fines and penalties against them – from sending text spam to Globe subscribers
In the complaint filed with the NTC, Globe wants the telecommunications commission to permanently bar Caritas, its agents and employees from sending these spam texts to Globe customers.
According to Globe, Caritas sends text advertisements to subscribers around 5 to 10 times a day. The telco added that the spam adversely effects its reputation, and adds to the complaints that have to be fielded by its customer service department.
The telco cited a particular text spam from the Caritas, which reads:
Caritas Health Shied Inc. offers a pre-approved comprehensive health card with money-back guarantee. If you’re interested, please reply with your name, age and address. Our health consultant will assist you shortly.
Globe said Caritas, a prepaid subscriber, had violated the terms and conditions specified in the user’s guide for its prepaid SIMs. It states that subscribers should "not use the prepaid service, handset, SIM cards, call & text card for any fraudulent or abusive purpose."
Globe said in its complaint complaint:
The clamor of customers to combat spam messages has become a matter of public interest so the NTC should use all its disciplinary powers against spammers like Caritas.
Globe General Counsel Froilan Castelo said Globe is cracking down on companies whose agents use text spam as part of their marketing strategy.
Its crackdown follows an information drive to educate subscribers on how to deal with text spam.
The information drive, Globe said, led to the deactivation of 384 mobile numbers as of April, some 11% higher than the total number of mobile users blocked from the network for all of 2013.
Subscribers can report text spam via the Globe website through Talk2Globe Chat; send a message through Globe Contact Form and by tweeting @Talk2GLOBE on Twitter. Subscribers can put in the number, the exact message, and the time and date the text spam was received.
Here's Globe's guide for Android and iOS users on how to block text spam on your phones.
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