In an effort to get you to return to that Yahoo ID from back in the day, Yahoo says it will be phasing out the ability to login through Google and Facebook accounts.
Yahoo CEO Marissa Mayer has made it clear that she wants to transform the company into a mobile content portal with deep personalization to drive user experience and monetization.
The first Yahoo service to require the new sign-in process is Yahoo Sports Tourney Pick'Em, a service focused on the NCAA college basketball tournament which begins later this month. News of the change to Yahoo's Tourney Pick'Em sign-in process was first reported by the technology blog Betanews.
Since Mayer took the helm in 2012, she has refreshed Yahoo Mail and Yahoo Finance, and launched Yahoo News Digest.
Just in the last year, Yahoo has acquired 30 companies, prettified several apps, launched new "magazines" for food and tech, bulked up Tumblr, and made high profile hires like anchor Katie Couric.
In eliminating the Facebook and Google sign-in features, Mayer, a former Google executive, is effectively reversing a strategy that Yahoo adopted in 2010 and 2011 under then CEO Carol Bartz.
The sign-in buttons for Facebook and Google will eventually be removed from all Yahoo properties, the Yahoo spokeswoman, though she declined to provide a timeframe.
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