Men put their #COCKinaSOCK on Instagram for cancer awareness




Hundreds of men in the United Kingdom are posting selfies of themselves with their penises in socks. Now that the hashtag #CockInAsock has gone viral, the trend is spreading to the United States.


Cancer Research UK, a cancer research and awareness charity group, raised over $3.3 million in 48 hours this week with the #nomakeupselfie campaign. The campaign largely targeted women, apparently causing men in the UK feel left out. As a result — and taking their inspiration from the Red Hot Chili Peppers — they started the #CockInASock trend. 

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