“Be Careful with My Heart” star Richard Yap has been tapped as the first-ever local ambassador of the clothing brand Giordano as the brand strives to expand its reach in the country.
Lloyd Lim, Giordano Philippines’ vice president for business development, said Yap “represents the brand very well,” noting the actor’s preference for simple and timeless pieces.
Yap, for his part, said he is honored to be chosen as Giordano’s first local endorser, sharing that he has been wearing the brand’s clothes since the 1980s.
As part of the tie-up, Yap shared that he has been wearing Giordano pieces on “Be Careful with My Heart” where he plays the role of Richard “Sir Chief” Lim, the husband of Maya (Jodi Sta. Maria).
Founded in 1981 in Hong Kong, Giordano features apparel and accessories for men, women and children. The brand currently has over 2,600 stores in more than 40 countries.
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