#ThatsMyTomboy vs #ThatsMyTambay | The Social Media War

"Eat Bulaga" host Joey de Leon announced that the long-running noontime show will hold a new contest called "That's My Tambay" Wednesday, October 30, amid the success of a similarly named talent showcase for lesbians on the rival program "It's Showtime."

The Filipino slang "tambay" comes from the English phrase "stand by." It largely refers to those who are unproductive or are unemployed, as de Leon used the term on Wednesday.

One of the segments on "It's Showtime," "That's My Tomboy" features lesbians who look masculine. It includes a question-and-answer portion, as well as a talent showcase.

The Eat Bulaga-produced segment made a social media war. Kapuso fans say "It's Showtime" copied the title of the segment.

The title of the contest is a take on the "That's My Boy," a contest for talented boys aged seven and below on "Eat Bulaga."


Before the show started, Eat Bulaga topped Facebook trend list on Thursday while #KagatoBelieve, part of Showtime's Sine Mo 'To segment, jumped to Twitter's worldwide trending list.

At 1:32 PM, #ThatsMyTambay topped the Twitter's Philippine trends while #EatBulagaCopyingShowtime ranked first on the social networking site's worldwide trend list. The same #EatBulagaCopyingShowtime hashtag grabbed the first spot of Facebook trend list on Friday.


"That's My Boy" is not patented. A patent is a set of exclusive rights granted by a state to an author or inventor for a limited period of time, in exchange for the public disclosure of a thing. Eat Bulaga cannot claim this right.

The title of the contest is a take on a 1954 American sitcom, "That's My Boy."

If your definition of copying is adapting the whole concept, this is an issue:

Early this year, the TAPE program also launched a "sing-alike" contest called "Ka-Voice," which had contestants dress up as the personalities whose voice they imitated. This followed the massive success of "Kalokalike," a segment on "It's Showtime" for celebrity look-alikes.

Magandang Umaga Po vs Mornings @ GMA; Morning Girls with Kris and Korina vs Sis; Star Circle Kid Quest vs StarsStruck Kids; Star Patrol vs. Chikka Minute!; The Correspondents vs. i-Witness; Little Big Star vs. Popstar Kids; MAALAALA MO KAYA vs. Magpakailanman; Super Laff-in vs. Bubble Gang; Mga Imbestigador Ng Bayan (Ted Failon) vs. Imbestigador (Mike Enriquez); Balitang OFW (on ANC) vs. Pinoy Abroad; ASAP vs. SOP; ASAP Fanatic vs. SOP Gigsters; Nginnig vs. Kakaba Kaba;  Wansapanataym vs. Mahiwagang Baul;  Going Bulilit vs. Bubble Gang Junior/Kids; Rated K vs. Kapuso mo, Jessica Soho; Marina vs. Marinara; GIMIK vs. TGIF; Matanglawin vs. Aha;  Salamat Dok! vs Pinoy M.D. Mga Doktor ng Bayan; Noypi, Ikaw ba 'to? vs I Juander; Kabuhayang Swak na Swak vs. Hanep Buhay; Your Song Presents vs Reel Love presents; TFC - GMA Pinoy TV; ANC - GMA News TV.


The show is not wholly produced by GMA Network. This is owned by Television And Production Exponents Inc. (TAPE).

Production Specialists, Inc., a company owned by Romy Jalosjos, brought the idea of creating a noontime show for Radio Philippines Network or RPN. Eat Bulaga! premiered on July 30, 1979. 

In 1989, Eat Bulaga moved to ABS-CBN due to problems brought about by the sequestration of RPN.

Eat...Bulaga! moved to GMA, whose efforts to dethrone it through Lunch Date and Salo-Salo Together (SST) had failed. The show made its premiere telecast on its new home on January 28, 1995.


Some netizens believe Eat Bulaga brought back the title not because they want to claim their right as the maker of the segment "That's My Boy." The show failed to maintain their strong share in the public view.

"It's Showtime" scored a winning streak in nationwide ratings against its rival program, "Eat Bulaga," throughout the week of October 21, when the ABS-CBN program celebrated its fourth anniversary.

“That’s My Tambay” is Eat Bulaga's answer to the very popular beauty pageant for lesbians on It’s Showtime.


Copying television shows and segments is not new in the Philippine television. What is important here is both shows continue to believe in the talents of every Filipino.

We have a lot of graduates but still they cannot find a right job for them. The government cannot afford to give us quality education and job opportunities. This is the answer. "That's My Tambay" gives opportunity to the people.

It's time for the talents and uniqueness of the lesbian community to be recognized in "That's My Tomboy." There are a lot of beauty and talent contests for gays, but nothing of sort has been organized for lesbians.

The goal of both shows is to push it further to acceptance and better understanding and eventually translate those into something more tangible like equal rights - between and among the rich and the poor, lesbians, gays, bisexuals, transgenders.

Author: Paul Michael Camania Jaramillo

Student| Youth Advocate | Leader | Environmental Advocate | Writer | Blogger | RH Advocate

I am neither especially clever nor especially gifted. I am only very, very curious. — Albert Einstein
I write about darkness because I want to show the light — Jose Rizal

He has been involved in different advocacy and defending human rights. As a blogger, writer, netizen and an advocate, he has found focus & interest on sexuality & reproductive health, deaf rights & legal access and youth development, leadership, environment advocacy, issues in the nation and in the world, religion, culture and human rights At the age of 14, he has fully embraced the call of leadership.

He was a Lussoc National High School 'The Sring' and 'Ang Batis' news editor. A radical visionary leader, he has led organizations of the Supreme Student Government, Science Club, Youth for Environment in Schools Organization, Interact Club, Math Club, Philippine National Red Cross and other organizations in their institution. He was also awarded as a distinguished student leader as a former officer of the Supreme Student Government and received President Gloria Macapagal Arroyo Campus Journalism Award. He attended two National Leadership Training for the Student Government Officers, Rotary Youth Leadership Awards, Youth for Environment Summer Camp, Science Leaders Congress and Schools Press Conference. Joined and won in the several contests from their school to the national level.

He is an organist and an officer of the Church of Christ (Iglesia Ni Cristo).

Paul is a BS Accountancy student at the Northwestern University. He works for CBAA Biznews and  The Blog of Innocence: SilentVoice Points. He is the College Editors Guild of the Philippines-Ilocos Chairperson. CEGP is the oldest and broadest intercollegiate alliance of student publications in the Asia-Pacific.

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