Are the top celebrity endorsers also top income taxpayers?

BY PAUL MICHAEL CAMANIA JARAMILLO
 
Are the 24 biggest celebrity endorsers among the country's top individual taxpayers?
 
Six of the country's top celebrity endorsers are not top income taxpayers in 2012, the Department of Finance (DOF) and Bureau of Internal Revenue (BIR) said.
 
 
The six celebrities who weren't in the BIR's list are Carmina Villaroel, Zoren Legaspi, Marian Rivera, Ryan Agoncillo, Jericho Rosales and Ai-Ai delas Alas.
 
The list of top celebrity endorsers was released by YES Magazine in 2011, based on the celebrity’s number of endorsements.

Topping the list was Aquino, who also was the country’s highest taxpayer in 2011. She paid P49.87 million in income taxes in 2011.
 
John Lloyd Cruz, the second biggest endorser, was the 205th top taxpayer in 2011 (P5.4 million) and the 8th in 2012 (P42.79 million).

Sharon Cuneta, the top 3 celebrity endorser, also posted a big jump in the taxpayers list. She was 191st in the 2011 list (P5.74 million), and 9th in the 2012 list (P42 million).
 

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