Sarah G teams up with South Korean super group Big Bang

Pop idol Sarah Geronimo teams up with South Korean super group Big Bang for a TV commercial for a new chat messaging app.

 Kakao Corp., makers of KakaoTalk, kickstarted on Thursday a campaign to promote its Philippine launch. Part of the campaign is a television commercial featuring Geronimo and Big Bang. The TVC highlighted the application's animated emoticons and free group chat and calls.

KakaoTalk, South Korea's largest mobile messenger service, aims to attract Filipino users with the commercial and its added features.

"For a community that really likes to talk, who values families and communities as a whole, Filipinos would really appreciate features like that [group calls]," according to Sonia Im, Kakao Corp.'s global public relations head.

Kakao's TVC follows a similar trend of mobile messenger applications using local ambassadors to promote their brand.

LINE, one of the popular mobile messenger applications in the country, featured local stars Jessy Mendiola and Matteo Guidicelli in their recent commercial.

WeChat, another messaging application, is endorsed by real-life couple Iya Villania and Drew Arellano.

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