Largest gathering of people dressed as Superman



In anticipation of the upcoming Warner Bros. movie release, "Man of Steel," Sears invited hundreds of employees to gather at its corporate headquarters in Hoffman Estates, Illinois, USA, to try and break the record for largest gathering of people dressed as Superman on June 5.


And as easy as leaping tall buildings in a single bound, they did it, surpassing the previous mark of 437 with a new GUINNESS WORLD RECORDS number of 566 people dressed as America's most iconic superhero.

The record was attempted to celebrate the tie-in between Sears and "Man of Steel," starring Henry Cavill as the latest Clark Kent. In the film, Clark's father Jonathan works at a Sears.

A neat twist to this attempt over the five previous record-holders is that this group wore exclusively the new, never-before-released "Man of Steel" outfit to be worn in the new release.

"This is really the joining of two great American brands, Sears and Superman," said Ron Boire, Executive Vice President, Chief Merchandising Officer and President, Sears and Kmart Formats.


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