The Philippine National Anthem: Patriotism or Promotion


Both are obviously commercial in nature with the mere presence of the two networks’ roster of stars and talents in the video. Both were produced in good taste and quality considering the enormous amount of money and talents poured in to create such video. ABS-CBN produced their own Lupang Hinirang video first and it has been airing for several years already and now a new version has been launched after the Bayan ng Bayani ABS-CBN The Flag Raising Ceremony in commemoration of the 150th birth anniversary of our National Hero, Jose Rizal and the 113th year of our Independence. Since the video was intended for the network's use only, it can be said that ABS-CBN single-handedly financed the production for the sole purpose of making a personal touch in the national anthem video which is being shown on TV before sign on and sign off. GMA Network meanwhile had their version made for showing in SM Cinemas and therefor is co-produced with the latter in an effort to make visualizations to the lyrics of the national anthem and to promote their talents at the same time to regular movie-goers who are not TV fanatics.



ABS-CBN’s version is patriotically solemn and classic while kept simple and elegant as they dressed their talents in white to symbolize purity in patriotism. The presence of the actors and actresses in the video is not to promote them since the video was only intended to be shown in the network airwaves but instead to set these people as an example that no matter how high their status are in society and no matter how far the places they have reached, they are still look back to where they came from, their motherland. In short, it is patriotic in a simple and elegant way. Their version showed the culture of the Filipinos in a simple way. They have their own way in interpreting the national anthem. The viewers were captured as they felt the nationalism in the last part of the video.

GMA Network’s version which is a co-production with SM Cinemas came in very lavish and it was obvious that they poured in a lot of effort and money for the video. They made a rich visualization of the national anthem’s heroic lyrics by re-enacting important parcels of Philippine history. It was a hair-raising moment to watch the video as it reminds me of how Filipinos can be united to fight oppression both in the olden and modern times. One thing though, the directors and producers of the video are seemed to be confused on how they want the outcome to be. They are promoting patriotism in the basic sense but they can’t seem to be firm on how they want it employed: is it by showing parcels of history or by simple playing of the national anthem alone or both. There are a lot of things happening in the video and that the viewer loses his focus on singing the national anthem itself. Moreso, the video frames came in very fast transitions making it hard for the viewer to focus on one featured historical event. One has not yet identified the previous clip when another frame with a different event comes in. They put in a lot of shots and frames in a very short clip resulting in a very messy outcome. In short, GMA Network’s national anthem video is cinematically excellent production-wise but came out poor in terms of capturing patriotism because it only divides the attention of the viewers either from watching the videos or singing the Philippine National Anthem.
ABS-CBN's national anthem video is far better than that of GMA. The main reason for the production of these videos is to promote and uplift the sense of nationality in every Filipino. GMA's version showed the events that is similar to what happened in our history so the Filipino people will just sink in viewing the video instead of being attached to the song. Because of the several events shown, the message will be unclear. Unlike to ABS-CBN, you'll be willing to join the peaceful singing of the anthem. Seriously. ABS-CBN had a more somber and patriotic theme rather than GMA's Historical theme. The intro was too long. In the eyes of majority of movie goers, it's just a nuissance trying to watch a movie and waiting for it to actually start.
CONLUSION. In sum, Nationality has to be the purpose. The whole point of the two videos: OUR PATRIOTISM. It does not depend on which network did better on graphically portraying Filipino Nationalism but the core is the PAMBANSANG AWIT. Though the two videos come from two rival networks, I did not see it that they are trying to outdo each other at the expense of our NATIONAL ANTHEM. If the videos distract you from SINGING THE NATIONAL ANTHEM, then the two videos miss the whole point - arousing patriotism from every Filipino citizen.






Article originally posted in MY OPINIONS MATTER

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